Canyon Coolers directly and indirectly employees 50 people generating almost $10M in revenue annually. I can tell you New Jersey Turnpike Coolers would not have the same ring. Like every other local outdoor company our fate is tied to Arizona's natural beauty.

According to new data released by the U.S. Bureau of Economic Analysis (BEA), the outdoor economy is now outpacing domestic growth AND is contributing more than $1 trillion to the U.S. economy….

Whether you’re into the global vision of 30x30 or the hyperlocal, community-led actions that build toward it, 30x30 is an important guidepost for future conservation policies that will impact the outdoor industry for decades to come.

On Sept. 22, the Sedona City Council gave its support to Coconino National Forest’s application for Land and Water Conservation Funds to purchase 27 acres of land at the base of Airport Mesa, adjacent to Oak Creek. Following passage of the Great American Outdoors Act this summer, significantly more funds are available for conservation purchases.

The U.S. Bureau of Economic Analysis released its annual report that lays out the importance of the outdoor recreation economy in hard data.

Outdoor recreation is the future of our state and we need to start recognizing the importance of protecting and investing in this resource.

“We can’t have an outdoor recreation industry without protected federal public lands and that’s the bottom line,” said Ash Patel, CEO of Southwest Hospitality Management.

Small business owners establish Get Outdoors Arizona (GOAZ) to protect and grow the state’s outdoor recreation economy, promote state and federal conservation policies.

Politics aside, the bill stands to benefit every American, especially now.