We are a coalition of Arizona businesses that recognize how important public lands and outdoor recreation are for diverse, sustainable, and vibrant economic opportunities. Arizona’s unique outdoor recreation experiences contribute to a higher quality of life and create an environment where businesses can thrive.

Research shows that outdoor recreation is rapidly growing and becoming more diverse in customer activities and demographics (source). Meanwhile, customers now want to shop brands that align with their values (source). In Arizona, where 86% of people strongly believe that our public lands and waters need to be protected (source), that means GO AZ members are in top position to grow.

To ensure these positive trends continue, GO AZ works with members to increase the vitality of Arizona’s outdoor recreation industry and associated business sectors by ensuring that local, state, and federal public lands policies are investing in the public lands that Arizona’s outdoor industry and recreation rely on.

Membership is free and open to all outdoor recreation businesses, as well as businesses in complementary industries and others that depend on Arizona’s public lands. Member participation is encouraged, while commitment to the coalition’s shared values is required:

• Investing in our public lands and making them accessible to all leads to thriving communities 

• Due to its outstanding outdoor recreation opportunities and its diverse public lands, Arizona is a leading outdoor recreation state

• The outdoor recreation industry and complementary businesses are a critical component of a successful Arizona economy