RESOURCES and educational features
The Economics of National Monuments
Did you know that according to research by Headwaters Economics National Monuments boost the economies of the gateway towns around them? So, what are they and what’s the big deal? Welcome to your GO AZ primer on them!
Growing & Retaining Your Customer Base
Participation in outdoor recreation continues to increase after the explosion in new recreationists during the pandemic. So how can your business reach new customers and retain existing customers? Here’s what the research says.
Guide Your Customers: Arizona’s Public Lands and What To Do On Them
Do you know in which direction to steer your customers? Let’s take a look at the most common types of public lands you’ll see in Arizona and what they mean for outdoor recreationists — aka your customers.
Shop SMALL: How You Can Strengthen Your Community This Shopping Season
Shopping small might seem like an incidental choice, but its impact can be huge. Arizona’s small businesses are the backbone of local economies across the state. And supporting these small businesses is not only a choice — it’s a commitment to creating a stronger, more vibrant community.
Breaking Down Arizona’s Outdoor Recreation Industry
Arizona's picturesque landscapes, spanning from the awe-inspiring Grand Canyon to the serene Sonoran Desert, are not just natural wonders but are a thriving hub for outdoor enthusiasts. Behind this natural beauty lies a robust outdoor recreation industry that significantly bolsters the state's economy. So what’s behind the booming industry? A whole lot of small, local businesses.